Filipino emerging artist named Yumbassador

Posted on December 22, 2010


Art in the Philippines never sounded so tasty! When you hear the word “Yum” you usually think of food. But a Filipino fast food chain seems to have a different kind of “Yum” in mind. Launched in October this year, the Jollibee Yumbassadors is an effort of Jollibee Foods Corporation to give back to the food-loving Filipino community by means of youth empowerment emphasising Filipino individuality. And with the inclusion of Nasser Lubay in the Yumbassador roster of nine, it seems that the company views contemporary artists as particularly inspirational.

Click here to read more about Joillibee Yumbassadors and here to visit the Jollibee Foods Corporation website.

Nasser Lubay's watercolour 'Rebirth' (2009) won him 2nd honours in the 2009 Celeste Prize. Image taken from

It could be said that Nasser Lubay‘s name (which means “victory” in Arabic) is nothing short of prophetic. His painting entitled Rebirthcreated purely in watercolor, placed 2nd honors in the Celeste Prize 2009 in Berlin, making him the sole Filipino to ever win the award and besting 724 other entries from all over the world.

Aside from bagging an international award he was invited to participate in a major cross-strait international art show, the 2nd Animamix Biennial 2009-2010. This travelling show explored the aesthetics of animation and comics and the appearance of a new art genre it called “Animamix”.

This 27-year old self-taught artist explores a variety of artistic styles and media such as painting, photography, digital artwork, video and live media while mixing traditional patterns and modern techniques to create his own brand of aesthetic. His works aim to reflect human emotion from all over the world and capture it in abstract color.

“I am an artist,” says Lubay. “I paint to express the positive side of life so people will always be inspired to reach their goals, too.”

The nine Jollibee Yumbassadors. Nasser Lubay is top right. Image taken from

Nine hip young Filipinos who excel in their respective fields – including entrepreneurship, social responsibility, academics, sport, literature and the arts – have been selected as Jollibee Yumbassadors. 


Nasser Lubay